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Category Archive for "Social Marketing"

What is a Lead Gen ad and why should you be using them? 

Jan 10 2020

  Lead Generation ads are a powerful ad format available for your brand’s Facebook Profile. These ads include an integrated form that…

Why Isn’t Social Media Working For My Business?

Dec 19 2019

“I tried it once, but it just didn’t seem to work.” This is a very common statement that we hear, here at…

Campaign Budget Optimisation and What This Means for Your Ads

Oct 02 2019

Once upon a time, we were allowed to set budget at the Ad Set level in Ads Manager, allocating more spend behind…

The Importance of Tone Of Voice on Social Media

Sep 04 2019

Social media has given consumers access to brands in a way like never before. If you have an issue or a question…

5 take-aways from the 2019 Digital Summit

Jul 29 2019

On Friday 19 July, the Milky-B team had the wonderful opportunity to attend the Interactive Minds Digital Summit this year, held at…

How to Track Influencer Campaign Success After the Removal of Instagram Likes

Jul 25 2019

From all of the memes, endless articles, and your own Instagram usage, you would have noticed that Instagram has started their trial…

How to incorporate content pillars into your social marketing strategy

Apr 03 2019

A great social strategy requires a solid foundation! Don’t know where to start?  Content pillars are your new BFF. A fancy name…

Split Testing in Ads Manager

Mar 21 2019

If you’re just getting to know your customer base or getting started with Ads Manager, split testing may just be your new…

5 Facebook Ads Manager Hacks

Feb 20 2019

Facebook Ads Manager is a whole world in itself. Although exciting in its potential, the abundance of features can sometimes be a…

Everything You Need to know About Facebook Groups for Business

Feb 06 2019

While Facebook Groups aren’t a new feature, we have seen more brands begin to harness them in order to build their online…